DayHerder With your operation from dawn to dusk
Privacy

DayHerder Privacy Policy

Effective date: July 26, 2026

This Privacy Policy explains how Drover Systems LLC, a Colorado limited liability company doing business as DayHerder (“DayHerder,” “we,” “us,” or “our”), collects, uses, shares, and retains personal information in connection with the DayHerder ranch and livestock operations management platform, including our iOS and Android mobile applications and our web admin dashboard (collectively, the “Service”). “DayHerder” is a trade name of Drover Systems LLC and does not identify a separate legal entity.

DayHerder is a business tool. It is sold to ranching and farming businesses, and the people who use it are those businesses' owners, staff, and invited external collaborators. This policy applies to all of them, and to visitors to our website.

1. A Note on Roles

When a ranching business subscribes to DayHerder, that business decides who on its team gets access to the Service, what information they enter, and how that information is used in its operations. In privacy terms, the business is generally the party accountable for the personal information of its own staff, and DayHerder processes that information on the business's behalf in order to provide the Service.

This matters if you are an employee or collaborator using DayHerder through your employer's account. Questions about why your employer collects certain information, who at your organization can see it, or requests to change your role or access should be directed to your employer. Requests about how DayHerder itself handles information can always be sent to us at privacy@dayherder.com, and we will assist.

2. Information We Collect

2.1 Information You Provide

  • Account information: your name and email address, provided when your account is created or when you accept an invitation to join an operation.
  • Communications: information you send us when you contact support.

2.2 Information Created Through Use of the Service

  • Business records: notes, tasks, treatment logs, and other operational records you create, which are associated with the account of the user who created them.
  • Photos and videos you attach to records. If a photo or video happens to show a person, that image is personal information about that person as well as a record of your operation.

2.3 Location Information

DayHerder collects precise location information from two distinct sources, which we treat differently:

  • Livestock location data reported by third-party GPS collar and ear-tag hardware attached to animals. This describes the location of livestock, not of people.
  • Map pins and location-tagged notes that you optionally record using your own device's GPS while working. This is location information about you, and the Service requests your permission before accessing your device location.

2.4 Device and Technical Information

  • A user identifier associated with your account.
  • A push notification device token, used to deliver notifications about your operation.

2.5 Billing Information

Subscription, billing, and purchase history associated with your business's account. Payment card details are collected and processed directly by Stripe through Stripe-hosted checkout pages. DayHerder does not receive or store full payment card numbers.

2.6 Search Queries

Search terms you enter in the Service are transmitted to us in order to return results. They are not written to a persistent search history associated with your account.

3. What We Do Not Do

We want to be explicit about this, because it is unusual enough to be worth stating plainly:

  • We do not sell or rent personal information, and we do not share it with data brokers.
  • We do not serve advertising in the Service, and we do not share information with advertising networks.
  • We do not use third-party analytics or advertising SDKs in our mobile applications.
  • We do not track you across other companies' apps or websites.
  • We do not use your information to train systems for unrelated purposes.

4. How We Use Information

  • To provide the Service: creating and maintaining accounts, storing and displaying your records, showing livestock locations on maps, and syncing data across devices.
  • To manage subscriptions and billing, including processing payments through Stripe and sending billing-related notices.
  • To provide customer support and respond to your inquiries.
  • To maintain the security, integrity, and reliability of the Service, including preventing fraud and abuse and diagnosing technical problems.
  • To improve the Service, using aggregated or de-identified information that does not identify you or your business.
  • To comply with legal obligations, including the livestock recordkeeping described in Section 7.

We collect and use personal information for the purposes identified above, and we obtain consent as required by applicable law. Because precise location is sensitive, the Service requests your explicit permission through your device before accessing your device's location, and you may withdraw that permission at any time in your device settings. Withdrawing consent may limit features that depend on it.

5. How We Share Information

We share personal information only as described below.

5.1 Within Your Business

Records you create in DayHerder are visible to other authorized users of your business's operation, according to the roles and permissions your business's administrator configures. Your administrator controls those access decisions.

5.2 Service Providers

We use a small number of service providers to operate the Service. They act on our instructions, are permitted to use information only to perform services for us, and are bound by confidentiality obligations. The categories are:

  • Payment processing and subscription management.
  • Cloud hosting, database, and archival storage.
  • Mapping, satellite imagery, and place-search services.
  • Livestock GPS hardware providers.

We maintain a current list of the specific providers in each category and what each one receives. Customers may request a copy at any time by emailing privacy@dayherder.com. Where a change to our providers would materially affect how your personal information is handled, we will provide notice as described in Section 15.

5.3 Mapping and Location Services

The Service displays maps and satellite imagery using third-party mapping providers, and the web dashboard offers place search through a third-party geocoding service. When your device loads map tiles or performs a place search, technical information such as your IP address and the map area or search term requested is sent to the applicable provider as a necessary part of delivering that content. This is inherent to displaying maps and cannot be avoided while the feature is in use. These providers handle that information under their own privacy policies, and are identified in the provider list described above.

5.4 Livestock Hardware Vendors

Livestock location data originates from third-party GPS collar and ear-tag hardware. DayHerder is designed to work with hardware from multiple vendors, and the vendors we support may change over time. Depending on the arrangement between your business and the hardware vendor, that vendor may independently collect and hold data from the devices attached to your animals under its own privacy policy. Supported vendors are identified in the provider list described above.

5.5 Legal and Business Transfers

We may disclose information if required by law, subpoena, or other legal process, or where we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud. If DayHerder is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction, and we will provide notice before your information becomes subject to a materially different privacy policy.

6. Where Your Information Is Stored

DayHerder stores and processes information on servers located in the United States. If you are located in Canada, this means your personal information is transferred to, stored in, and processed in the United States, and while it is there it is subject to United States law, including lawful requests for access by United States courts, law enforcement, and government authorities. We use contractual and technical measures intended to protect information handled by our service providers.

The Service is offered only in the United States and Canada and is not directed to individuals in other countries.

7. How Long We Keep Information

We keep personal information only as long as necessary for the purposes described in this policy, or as required by law. Specific retention periods are set out below.

7.1 Raw Location Events

Individual GPS location events are kept in our live database for 90 days. After that, they are aggregated into daily summaries, the underlying raw events are moved to archival cold storage, and they are deleted from the live database.

7.2 Other Business Records

Other operational records are copied to archival storage at a monthly checkpoint and may be removed from the live database after 90 days. Archival storage is a different storage tier, not deletion: archived records remain part of your business's records and carry the same legal and audit weight as records in the live database.

7.3 Animal and Livestock Records

Animal and cattle-related event history is retained for seven (7) years. This retention is required to support recordkeeping consistent with United States Department of Agriculture Animal Disease Traceability requirements (9 C.F.R. Part 86). These records are retained for the full period regardless of whether an individual user account or a business operation account is closed.

7.4 Account and Billing Information

Account information is retained while the account is active. Billing and transaction records are retained as required for tax, accounting, and audit purposes.

8. Deleting Your Account

You can delete your account at any time from within the mobile application, and you can delete specific records without closing your account. Step-by-step instructions, including how to request deletion by email if you cannot sign in, are on our Delete Your Data or Account page. We want to be clear about what deletion does and does not do, because this is a point where privacy expectations and business recordkeeping do not fully overlap.

8.1 What Deletion Does

When you delete your account, we remove or irreversibly obscure your name, email address, and login credentials, and we revoke your access to the Service. You will no longer be able to sign in, and you will stop receiving notifications.

8.2 What Deletion Does Not Do

Deleting your account does not erase the business records you created while using the Service. Those records belong to the business whose operation you were part of, other members of that business continue to rely on them, and in the case of animal health and movement records we are required to retain them for the period described in Section 7.3. Historical records therefore remain in the Service after your account is deleted, on the bases described in Section 7.

In plain terms: deleting your account removes you, not your work.

8.3 Deletion and Billing Are Separate

Deleting a user account does not cancel your business's subscription or stop billing. Subscription cancellation is a separate action taken by an account administrator, as described in our Terms of Service.

9. Your Privacy Rights

Your rights depend on where you live. Regardless of where you live, you may contact us at privacy@dayherder.com and we will respond as required by applicable law. We will not discriminate against you for exercising any privacy right.

9.1 If You Are in Canada

  • You may request access to the personal information we hold about you.
  • You may challenge the accuracy and completeness of that information and request that it be corrected.
  • You may withdraw consent to our collection, use, or disclosure of your personal information, subject to legal and contractual restrictions and reasonable notice. Withdrawing consent may mean we can no longer provide the Service to you.
  • You may make a complaint to the Office of the Privacy Commissioner of Canada. We would appreciate the opportunity to address your concern first.

9.2 If You Are in Quebec

In addition to the rights above, you may request that personal information you provided to us be communicated to you in a structured, commonly used technological format, and you may in certain circumstances request that we cease disseminating your personal information or de-index information about you.

9.3 If You Are in California

  • Right to know what personal information we have collected, used, disclosed, and the purposes for doing so.
  • Right to delete personal information we have collected from you, subject to the exceptions described in Section 8 and the legal retention requirements in Section 7.
  • Right to correct inaccurate personal information.
  • Right to opt out of the sale or sharing of personal information. We do not sell or share personal information as those terms are defined under California law, so there is nothing to opt out of.
  • Right to limit the use of sensitive personal information. Precise geolocation is sensitive personal information under California law. We use it only to provide the Service you have asked for, which is a use California law permits without a separate opt-out. You can stop location collection entirely at any time by revoking location permission in your device settings.

California residents may designate an authorized agent to make a request on their behalf. We may need to verify your identity before responding to a request, and we will only use information provided for verification for that purpose.

9.4 Making a Request

Send requests to privacy@dayherder.com. If your request concerns records created within your employer's operation, we may need to consult your employer before acting, as those records belong to their business.

10. Security

We use administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, disclosure, copying, use, or modification. These include transmitting information over encrypted connections, restricting access to information to personnel who need it, and using established infrastructure providers.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. If we become aware of a breach of security safeguards involving your personal information that creates a real risk of significant harm, we will notify you and the applicable regulators as required by law, and will maintain records of the incident as required.

11. Push Notifications

If you enable notifications, we use your device's push token to send you notifications related to your operation, such as task reminders and sync alerts. You can turn notifications off at any time in your device settings.

12. Cookies and Similar Technologies

Our web dashboard uses only cookies that are strictly necessary to operate the Service, such as maintaining your signed-in session and protecting against security threats. We do not use advertising cookies, third-party analytics cookies, or cross-site tracking technologies. Because we use only strictly necessary cookies, there is no advertising or analytics tracking for you to opt out of.

13. Automated Decision-Making

We do not use your personal information to make automated decisions that produce legal effects concerning you or that similarly significantly affect you, and we do not engage in profiling for such purposes.

14. Children

DayHerder is a business tool intended for use by adults in a professional capacity. The Service is not directed to children, we do not knowingly collect personal information from anyone under 18, and our Terms of Service require all users to be at least 18 years old. If you believe a person under 18 has provided us personal information, contact us at privacy@dayherder.com and we will delete it.

15. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice before the changes take effect, such as by email to account administrators or through a notice in the Service. The effective date at the top of this policy indicates when it was last revised. Continued use of the Service after the effective date of an updated policy constitutes acceptance of it.

16. How to Contact Us

Questions, concerns, or complaints about this policy or our handling of personal information may be directed to our Privacy Officer:

  • Drover Systems LLC d/b/a DayHerder
  • 1500 N. Grant Street, Suite R
  • Denver, CO 80203, USA
  • Email: privacy@dayherder.com

We take privacy complaints seriously and will investigate and respond to any complaint we receive.